Alinea Orthodontics ("Alinea Orthodontics," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect through our website and our office, how we use it, and the choices you have. It also describes how we protect your health information. Please review it carefully.
Information we collect
We collect information you provide directly, such as when you request an appointment, complete a form, or contact us. This may include your name, email address, phone number, and any details you choose to share about your orthodontic needs.
When you book through our online scheduling platform, the information you enter is processed by that platform to set up your visit.
We also collect limited information automatically when you browse the site, such as your IP address, browser type, device information, and pages viewed. This helps us understand how visitors use the site and improve it.
How we use your information
We use the information we collect to respond to your questions, schedule and manage appointments, provide orthodontic care, improve our website and services, and meet our legal and regulatory obligations. We do not sell your personal information.
Protected health information
As a healthcare provider, we are required by law to protect the privacy of your protected health information, which includes identifiable information about your health, the care you receive, and payment for that care. We use and disclose this information for treatment, payment, and healthcare operations, and otherwise only as permitted or required by law. You can request a copy of our full Notice of Privacy Practices from our office at any time.
How we share information
We share information with trusted service providers who help us operate, such as our scheduling, hosting, and communication platforms, and only as needed to deliver those services. We may also disclose information when required by law or to protect the rights and safety of our patients and practice. We do not sell or rent your information to third parties.
Cookies and analytics
Our website may use cookies and similar technologies to remember your preferences and measure site performance. We may use analytics services, such as Google Analytics, to understand how visitors interact with the site. You can control cookies through your browser settings.
Third-party links
Our site may link to other websites, including our scheduling and social media pages. We are not responsible for the privacy practices of those sites, and we encourage you to read their policies.
Your choices
You may opt out of marketing messages at any time by following the unsubscribe link in an email or by contacting our office. You may also request access to or correction of your information by reaching out to us using the details below.
Data security
We use reasonable administrative, technical, and physical safeguards to protect the information we hold. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.
Children's privacy
We treat information about minors with care and only collect it from a parent or guardian in connection with orthodontic care or an appointment request.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page. Please check back periodically for the latest information.
Contact us
If you have questions about this Privacy Policy or how we handle your information, please contact us using the details below.
Privacy policy and Terms and Conditions
Every registration needs to include both a privacy policy and terms and conditions, and they need to meet specific requirements that protect your customers and keep you compliant with industry standards. Both are required for approval. In your privacy policy, Twilio checks for language that makes it clear that Messaging Consent data isn’t being shared, sold, or bought. Here’s an example of the language we look for:
“All the above categories exclude text messaging originator opt-in data and consent; this information won’t be shared with any third parties.”
Your privacy policy must:
- Disclose what data you collect and how it’s used
- Explain that information won’t be shared with third parties or for marketing purposes (required by CTIA)
Your terms and conditions should generally include:
- Program or brand name
- Program description
- Message and data rates may apply disclosure
- Message frequency (or recurring message disclosure)
- Customer support contact information
- Complete opt-out instructions (HELP and STOP), displayed in bold
- Link to the privacy policy
- Disclosure that states “Carriers are not liable for any delayed or undelivered messages”
We recommend consulting with your legal counsel to make sure that your terms of service and privacy policy are compliant with applicable laws and consistent with standards for your particular campaign and industry.
Pro tip: Consider creating messaging-specific privacy policies and terms and conditions rather than updating your main company documents. Dedicated messaging policies are easier to keep current if requirements change.
ADDENDUM TO NOTICE OF PRIVACY PRACTICES:
2026 REGULATORY UPDATES
Effective Date: February 16, 2026
This Addendum amends the Notice of Privacy Practices to include mandatory information required by federal law regarding Substance Use Disorder (SUD) records and new notice requirements.
Protections for Substance Use Disorder Records. If we receive or maintain your records from a federally assisted substance use disorder treatment program (a “Part 2 Program”), these records are subject to stricter federal confidentiality rules (42 CFR Part 2) than other health information. We will only use or disclose these records for treatment, payment, and healthcare operations if you have provided a single, general consent, or as otherwise permitted by federal law.
Prohibition on Use in Legal Proceedings. Records protected by 42 CFR Part 2, or any testimony describing such records, shall not be used or disclosed in any civil, criminal, administrative, or legislative proceedings against you by any federal, state, or local authority without your specific written consent or a court order meeting federal requirements.
Fundraising Rights. If your SUD records are used for fundraising purposes, you have a clear and conspicuous right to opt-out of receiving any such future communications.
Notice of Potential Redisclosure. Any health information disclosed by this office pursuant to our Notice of Privacy Practices or this Addendum may be subject to redisclosure by the recipient and may no longer be protected by federal or state privacy laws.
Accounting of Disclosures. You have the right to request an accounting of disclosures made by us of your SUD records through an electronic health record for the purposes of treatment, payment, and healthcare operations.
Alinea Orthodontics
- 2701 Ocean Park Boulevard, Suite 110, Santa Monica, CA, 90405
- (424) 428-0008
